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Caf, Total Sign agreement to improve Africa’s football

Kolubah Zayzay/Benjamin S. Taingay
L/R: Total's CEO, Patrick Pouyanne & Caf Pres., Issa Hayatou, following partnership agreement
L/R: Total's CEO, Patrick Pouyanne & Caf Pres., Issa Hayatou, following partnership agreement

MONROVIA, LIBERIA-The Confederation of African Football (CAF) and the Oil and Gas Company, Total, have formalized an agreement for the sponsorship of African football for the next eight years.

According to the agreement, Total will support CAF’s ten principal competitions, starting with the upcoming Africa Cup of Nations (AFCON), which has a global audience.

The tournament now renamed, “Total Africa Cup of Nations,” will be held in Gabon from January 14 to February 5, 2017.

Caf President, Issa Hayatou, spoke recently at the signing ceremony at the Confederation’s Headquarters in the Egyptian Capital, Cairo. 

Mr. Hayatou said the Total/Caf Partnership is a major milestone in the ongoing search for additional resources to accelerate Africa’s football development.

The Caf Executive also described the partnership as a milestone to bring its governance up to date, upgrading its sports infrastructure and advancing its performance globally.

The Confederation of African Football President added: “As a leading multinational in its field, with strong ties with Africa, Total will make significant contributions to CAF’s initiatives.”

He said Total’s contributions will greatly help foster personal and professional growth for young African players.”

For his part, Total Chief Executive Officer, Patrick Pouyanné, said Football is equal parts, enthusiasm, sharing and team performance, concepts that echo across cultures.

He said Total was delighted in partnering with CAF, because Africa is part of Total’s make-up.

Mr. Pouyanné added: “Through this commitment, we hope to strengthen ties with stakeholders and customers through the exciting ever popular festive events.

As the title sponsor of 10 CAF competitions, Total will be seen at more than 1,500 matches during the Continent’s leading competitions.

These competitions include the Africa Cup of Nations (AFCON), African Nations Championship (CHAN), and CAF’s Inter-Club Competitions, including CAF’s Champions League, CAF’s Confederation Cup, and the CAF’s Super Cup.

Other competitions at which Total will be seen are the Youth Competitions such as the U-23, U-20 and U-17 Africa Cup of Nations, as well as the Women Africa Cup of Nations and the Futsal Africa Cup of Nations.



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