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LBS 10-kw digital TV, Dollar Campaign launched

Deputy Director-General for  Rural Broadcasting, Patrick Honnah is the head of the  LBS Dollar  Campaign
Deputy Director-General for Rural Broadcasting, Patrick Honnah is the head of the LBS Dollar Campaign

The Management and staff of the Liberia Broadcasting System (LBS) Friday launched a one United States Dollar Campaign for the System as it prepares to launch a 10-kilowatt Television Transmission system and Liberia’s first digital television pilot project for the country.

The program was held held Friday, November 15, 2013 at the LBS Main Compound in Paynesville City,  at 11 O’clock in the morning.

It  coincided with the dedication by His Excellency, Ambassador Joseph N. Boakai, Vice President of the Republic of Liberia of the System’s new 10Kilowatt television transmission system and Digital Television Pilot Project which has been made possible through LBS Management’s partnership with the Chinese Central Television (CCTV).

The One US Dollar Campaign seeks to galvanize Liberians from all walks of life, friends of Liberia and beneficiaries of the products of LBS Media Outlets to lend their financial support to the National Broadcaster in generating much needed funds to augment what is being provided by the Liberian Government so that the System can meet its statutory mandate of providing quality media products to the people of Liberia.

LBS needs an additional 2.3 m Dollars to operate in keeping with its Strategic Plan of Action endorsed by its Board of Directors. The Strategic Plan of Action covers four major critical areas of operation of the System which include infrastructure development and technical capacity enhancement; media content development, creation and training; expansion of rural broadcasting network and, human capacity improvement and development.

With the installation of the new 10-killowatt Transmission System, the National Television Station-known as the Liberian National Television (LNTV)-will now cover parts of Bong County, all of Montserrado, Margibi, Bomi, Grand Cape Mount and Grand Bassa Counties – the first of its kind in post-conflict Liberia.

Expected to join Vice President Boakai at Friday’s all -important event, are a host of government officials, business executives, cooperate entities, private individuals, ordinary people, students, marketers and well-wishers.

When the campaign is launched, each individual will be encouraged to donate a minimum of one US Dollar monthly to the National Broadcaster to help LBS meet their desire for more effective and efficient media services.

The LBS Management believes that while it is true that government is responsible to fully support the institution,

Liberians must see the need to take ownership of their National Broadcaster by helping with their minimum contributions to make the System an enviable national media outfit.

According to LBS Management, the dollar campaign which will include road shows and community visits are to be held for a year-long extending to all parts of the country, especially where the System’s signal covers.

The launch will target about one million United States Dollars while additional fund raising activities are to continue till the deficit of two point five Million dollar is raised to cover the full operation of the state- run National Broadcaster for Fiscal year 2013/14.

The LBS Management cited challenges such as huge administrative overhead costs; technical equipment and infrastructure inadequacies, and content creation and production as some of the many problems confronting the System and hugely drawing on its meager resources.

The LBS Boss recalled that the Management submitted a budget of three point four million dollars to the National Government, but was allotted a meager 8-hundred thousand US Dollars for the Fiscal year 2013/14 in addition to projected revenue of about 6-hundred thousand dollars to be generated by the System.

The LBS Management is appealing to the people of Liberia to help the Management and Staff of the System in their drive to raise funds for the full operation of the National Broadcaster so that it keeps informing, educating and entertaining them.



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